• tracyjmatherly

Is your website ready to launch? Get the latest tips and find what you are missing

Updated: Apr 11, 2019

Excitement is in the air. After countless hours dedicated to designing your small business website and spending time going through various revisions, you feel confident to have it published. You have worked hard on creating an amazing design that includes awesome content, and an outstanding user interface. You can’t wait to share it with the world and start interacting with potential visitors. But wait…. How can you be sure your website is ready to launch? Do you have all the right tools in place to attract potential visitors so they are knocking down your website door?

Don’t sweat it. We have a checklist for you to maximize your site’s potential before your website goes live. This list is in no particular order and it highlights only a few important items as there are countless tips related to launching a website.

1. Check for spelling and grammatical errors throughout your site

Remember first impressions matter. Before you launch your website make sure you check for all spelling errors with the content of each web page. Having misspelled words can have a negative impact on your company’s overall image, brand and credibility. Also having excessive misspellings and poor grammar can only harm your website’s ranking in search engines and push potential visitors from your website to your competition’s thereby decreasing your conversion rate.

The Grammarly App is a great tool that can help you improve your sentence structure by detecting errors in grammar, spelling, punctuation. The free app can guide you in making decisions on word choice and style for your writing.

2. Test your site for working links and navigation

When launching your website, it is important to understand the importance of detail because this could be the difference between its success and failure. Not checking all links and how your website functions can cost your small business valuable time and money. It is always a good idea to check for any broken links, missing titles, bad redirections, page lacking canonical tags or an insecure checkout.

Below are some free resources to help you fix any errors to your website’s interface. You may be surprised by what you find.

  • Sitechecker – This tool is to check for any missing titles tags on your website

  • Semrush Site Audit – Checks if you are implementing canonical tags correctly on your website

  • Hubspot – offers a free tool to check and see if your website is secure with SSL encryption (HTTPS)

3. Use keyword phrases effectively to capture an audience

After all the hard work and energy you dedicated to completing your website, you want it to pay off and be noticeable to all internet users. Hubspot estimated that 75% of Internet users never scroll past the first page of search results, which means you’ll need to get your website on that first page to capture people’s attention.

The best way to do this is through the use of enriched keywords and phrases. Think about the keywords and phrases you use when searching for products and services you personally need on the internet. Then formulate what your audience would look for when searching for a business similar to your own and create a list of potential keyword topics related to your industry.

If you are still unsure what keywords and phrases to use that would achieve the highest return on investment take a look at Google Keyword Planner, It is a free tool that can help you on your journey to develop keyword searches and will give you keyword suggestions.

4. Speed performance is a priority

Businesses love creating dazzling websites with animation and scrolling carousels but its important to think about the user experience especially when it comes to mobile devices and tablets. It is critical that your website loads quickly and efficiently or you will lose the attention of your audience and risk them leaving immediately.

I would suggest you test the speed of your website before it goes live. One negative experience to your website could endanger your chances of a customer returning. Tools like Google’s PageSpeed Insight are helpful for determining the speed of your website and notate if it is fast enough for desktop and mobile devices.

5. Is your website mobile-friendly?

With everyone searching for websites with the use of their mobile phone, it’s imperative that it is formatted using responsive design. This means that your website needs to format accurately between your desktop/laptop and all mobile devices.

Responsive Design
Responsive Design

It is also important to understand that Google search engine will not even rank your website unless it is responsive so this is now a requirement in order to achieve brand exposure, website visits, and market share. To determine if your website is mobile friendly check out Google’s Mobile Friendly Test Tool.

Uncovering what your website is missing and making the necessary changes is a small investment that will have a big impact to the success of your business. If you’d like to learn more about how to improve your website…please feel free to reach out today online or contact Brainstorm Marketing Partners directly at 803-606-0812.

If you found this information helpful, register to BMP’s Blogs. You will learn about interesting topics dedicated to small business owners. Also, once you register to our blog you will be entitled to a complementary consultation on evaluating the health of your marketing efforts. Remember, you don’t need to do it alone to be successful – you just need to have the right tools and expertise in place to grow. That’s where we come in.

#smallbusinessowners #smallbiz #entrepreneur #webdevelopment #Searchengineoptimization #responsivedesign #followme #BMPeducatesU

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